Subsequent distribution deals with MCA and EMI and a 1997 purchase by Virgin Records America allowed the company to expand its reach throughout world markets. Narada, arguably, has influenced the New Age style more than any other record company, from the genre's inception to this day. The term "New Age" is actually a general, sweeping term for a wide variety of worldwide music that is contemporary, yet tends to emphasize melody and structure while retaining an eclectic feel. The diversity of these styles draws inspiration from around the world: jazz, new age, Celtic, new flamenco, Cajun, acoustic guitar styles, various piano genres and international sounds from the Middle East, Africa and Latin America are but a sampling of what Narada offers to its worldwide listeners.Įmergence of the "New Age" genre of music in record stores in the mid-1980s led to radio stations that adopted the New Age format, with names like The Wave (Los Angeles) or The Oasis (Dallas), or even Milwaukee's Breezin' 100.7. While Milwaukee has produced some notable music artists, with Al Jarreau, BoDeans, Jerry Harrison, Violent Femmes, Liberace and Eric Benet among them, rarely does one believe that a major record company or music label operates out of the Brew City.įounded as an independent record label in 1983 after four years as a mail-order music service designed to meet a growing demand for eclectic forms of instrumental music that were hard to find in stores, Narada strives to provide a quality alternative to traditional music options and an outlet for artists with a wider variety of musical styles. ![]() ![]() When you think of a record company's headquarters, some place in Los Angeles, New York or Nashville may come to mind.
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